Residential recycling competition
What follows is the text of a memo that I have submitted to the Planning and Environment Committee, which I hope they will discuss at their next meeting in April:
Following an idea I had earlier this month and a subsequent meeting to discuss my proposal with Gemma Coles, the EDDC Waste Reduction Manager, I now would like to share my thoughts with the Committee.
In short, I am looking at ways to boost levels of residential recycling and to ensure that when recycling takes place, it is done correctly. At the moment, a number of residents may be recycling on a regular basis, but they may be discarding unsuitable items (leading to cross-contamination) or not compressing items sufficiently (causing the waste trucks to be carrying around large amounts of air, inhibiting them from reaching full capacity and maximising environmental efficiency).
As with most things in life, a carrot and stick approach can be the best method to change people’s behavioural patterns and to ensure that efficiency and productivity are placed at the forefront of operations. Accordingly, I think that the best way to encourage responsible, frequent and efficient residential recycling is to reward those residents who undertake such practices and to strongly encourage non-recyclers into adopting such positive policies.
The idea of a “Recycling Competition” is, therefore, my proposed solution.
Before outlining the details of my proposed competition, I want to draw the Committee’s attention to the fact that there are five residential collections per week in Wimborne Minster over a two-week period – that is, ten collection areas overall. Each residential property therefore has its recyclable waste collected twice in a calendar month.
I propose that every fortnight, one residential property is chosen as a winner if it complies with the following criteria:
• All waste within the green box is fully recyclable, according to EDDC guidelines;
• All waste within the green box is thoroughly washed (where applicable) to maximise its recyclable worth and to cut down on future processing;
• All waste within the green box is thoroughly compressed to maximise environmental efficiency and to save space abroad the collection vehicle;
• All waste within the green bag is fully recyclable, according to EDDC guidelines.
The winning property will then receive a substantial prize, valued at between £25 and £50, which would be considered as both a reasonable reward and as an incentive for others to recycle in the hope of winning a similar prize. These prizes will come from a variety of sources, which I outline further in this memo.
Gemma and I agree that such a competition would receive notable publicity from the local media – EDDC would be prepared to issue various press releases, in the hope of securing airtime on both local radio and television. Furthermore, EDDC would design and print leaflets and flyers to advertise the competition; Gemma and I also hope that this sort of initiative would do well via word of mouth, which should also boost community awareness and spirit.
Selection of Winning Residents
To ensure that the competition is fair and transparent, Gemma and I spent a considerable amount of our meeting discussing the best way to select winning residents. Although my original idea was to ask the recyclable waste collectors to choose which resident, in their opinion, had recycled the most (correct) waste, Gemma pointed out two fallibilities: EDDC is not trying to encourage more waste to be recycled, but for households to cut down on the waste that they produce (and, obviously, for the waste that is produced to be recycled), and that the waste collectors are running a very tight schedule as it is. For them to choose a winner would take up precious time, along with running the danger that certain residents may complain that they will never win because they perceive the waste collectors to be biased against them, especially if such residents had lodged complaints against the collecting agents in the past.
Accordingly, winning houses will be chosen at random by a computer that is searching the electoral register for the Wimborne area. On the prize-giving day, ten houses will be drawn at random using this technique, and the addresses passed to the collecting agents. Of those ten, the winning house will be the first that the collecting agents travel to that has recyclable waste that meets the criteria outlined on the first page of this document; they will work their way down the list until a winning house is found. If one of these houses is found not to offer any recycling that morning, or indeed to offer incorrect recycling, then a note will be made and Gemma will ask the EDDC marketing team to visit that house in person. The team will outline how that house just missed out on a substantial prize, and how the house could rectify its recycling habits to stand a chance of winning in the future.
Furthermore, Gemma pointed out that for the competition to be truly fair, we must not discriminate against the houses that have their recyclable waste collected on a certain day. Therefore, we have decided to issue prizes on each day of the collection schedule – that is, ten different collection days per month (Monday to Friday over two separate weeks, meaning that each house has their recyclable waste collected once every fortnight).
Below, I have broken into down into simple terms, where the days of the month are shown and the number next to the day signifies the area code (i.e. there are ten areas in the Wimborne area, each containing a similar number of houses and it is by these areas that the collection days are allocated).
[TABLE]
In the first month, 01 and 02 would be the areas in which the prizes would be awarded (01 on Monday the 1st, 02 on Tuesday the 16th, following the fortnightly schedule). In the second month, 03 and 04 would be the areas in which the prizes would be awarded (03 on Wednesday the 3rd, 04 on Thursday the 18th), which would again follow the fortnightly schedule. This pattern would be repeated until 20 weeks had elapsed and all 10 areas had been awarded prizes; the sequence would then restart.
As one prize will be awarded every fortnight, it will take 20 weeks (four months) for the entire collection cycle to be exhausted and for the process to start again; to put it in layman’s terms, there would be, on average, just over two opportunities per year for a house in one of the ten different collection areas to win one of these prizes. Indeed, based on these figures, we would need to arrange 26 prizes for the competition to run for a full year.
Source of Prizes
I will be contacting a number of local businesses – around a dozen or so to begin with – seeking to secure their cooperation; these businesses will range from larger stores such as Somerfield and WHSmith to local restaurants, and from smaller shops to other service providers. I will ask some for vouchers, offering fairly substantial discounts on services, and request cash remuneration prizes from others; indeed, given the current economic climate and media narrative, the thought of receiving 50% off your family’s weekly shop at Somerfield might be extremely galvanising. Businesses in the area will benefit from the substantial levels of publicity surrounding the competition – they will be actively seen as community sponsors and champions, especially after the photo opportunity as they hand a substantial prize to a winning resident.
It is my aim that those residents who win prizes from the competition will be tempted to maintain their relationship with the business that awarded them their prize, as a bond of perceived goodwill and loyalty will have been established. This should help smaller local businesses in Wimborne to attract and retain first-time custom, especially as the competition winners are very likely to broadcast details of their prize to friends and family, thus increasing the spread of this goodwill and brand loyalty.
Furthermore, I intend to liaise with Commercial Recycling Limited, as I wish to have them onboard as a sponsor and as a contributor to the prize fund. CRL has been very good in recent months when working with me on the WMTC Business Recycling Initiative, and they have shown interest in being community minded – their support for a mixed-recycling bin in the Town Square went above and beyond the call of duty as they were prepared to finance and support the project without additional support.
I hope that CRL would be willing to donate a one-off cash prize and, also, to offer a further prize of a substantial discount on their business recycling service to another winning resident – say, 25% off of a yearly contract. After all, I am sure that one of the winning residents will own or operate a local business (such is the high number of businesses in the Wimborne area), so they could transfer their residential recycling prize to the business side of environmental responsibility. Indeed, some winning residents may decide that the donating of their prize to a friend or family member with a local business may be more rewarding to them; if this was the case, Gemma and I feel that this kind of charity would boost community spirit and ensure that business recycling continued to improve in the Wimborne area.
Launch of Competition
Gemma and I intend for the competition to commence in the middle of July, leaving us some four months to prepare. Between now and then I aim to contact the first 12 local businesses to secure their support and relevant prizes, so the competition will have enough momentum to run for its first 6 months. Afterwards, once the publicity has started to snowball and the scheme is regarded as a success, I hope that other businesses will either be more easily convinced to come onboard or, ideally, they will be the ones initiating the contact!
In summary, it is my ambition that this recycling competition will create a sense of excitement across the town, due to the scheme’s extensive publicity that EDDC hopes to create, which will cause a substantial number of residents to adopt proper and regular recycling habits, maybe for the first time. In turn, the structure of this competition would have several positive effects for local businesses in Wimborne, ranging from the generation of quality publicity to bonds of goodwill and loyalty that will be established between residents and businesses.
Indeed, I also hope that the WMTC Business Recycling Initiative will benefit, as both this competition and that initiative fall under the same environmental umbrella and can, therefore, work alongside each other. Finally, if a large number of residents permanently amend their recycling habits in the name of this competition, EDDC will save money in the long-term and the environment will, obviously, be the greatest beneficiary.

